So much of our lives are done online nowadays. From grocery shopping and buying tickets to finding maps and listening to music, people are used to using their laptops and phones for an easier life. 

Parents looking for a daycare centre are also beginning to move into online services. With the responsibilities of looking after a child (or more), parents are incredibly busy. Virtual tours make life easier for parents, which increases the likelihood of getting them hooked by showing them what you offer. 

What is a Daycare Virtual Tour?

A virtual tour is a way for people to see the inner workings of a daycare without actually being there in person. 

This is generally done by creating a video walkthrough or a series of photographs that parents can browse (a bit like Google Maps) to get an idea of the facilities and offerings of your centre. 

The virtual tours can be accessed online, meaning parents can get inside your daycare centre from the comfort of their homes, on their lunch breaks or while in the queue at the bank. 

Educator and children - daycare virtual tour

Benefits of a Virtual Tour

A virtual tour is a great way to share the benefits of a daycare centre with as many people as possible. 

Firstly, you can give tours to people who can’t physically get to your centre. This has proven worthwhile during the pandemic, but it’s also a great way for parents to see your premises before moving house. Whether in another city or another country, they can get online for the tour. 

By setting up a virtual tour, parents can also see what you have to offer in an easy way. They can fit it into their schedule, at any time of the day, and book in for a more in-depth tour if they like what they see. 

Share Your Centre on Social Media

The two most prominent places to showcase your virtual tour are on your website and on your social media channels. Whether you’re active on Facebook, Instagram, TikTok or somewhere else, showing parents behind the scenes of your centre is a great marketing tool. 

Parents entrust you with the greatest thing in their life, often multiple times a week for several hours at a time. Giving them insights that your centre is clean, safe and full of fun activities is a great way to show them that your centre is the right choice for them.  

Child and parent - virtual daycare tour

Google Business Photos

Another thing that parents do before enrolling their children is a quick google. By setting up a Google My Business account, which is totally free, you can give your centre a big push. 

The Google My Business console then shows up when people search for your centre, showing reviews, posts and, most importantly, photos. 

Hiring a professional photographer to take some snaps of the best aspects of your centre will go a long way to persuading parents that they should take a closer look at what you have to offer. 


With people’s lives busier than ever before and the convenience of the internet becoming ever apparent, it makes a lot of sense for daycare centres to utilise online offerings as much as they can. 

Virtual tours of childcare centres are the natural progression. They let you put the best parts of your centre online, meaning parents can see the benefits with their own eyes. 

These tours can stay online as long as you like, can be viewed by busy parents the world over and act as a great introduction for your services.